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Evaluation in Advertising Reception

Name: Evaluation in Advertising Reception
Brand: Palgrave Macmillan
SKU: 12044546
Price: 55.7 EUR
Availability: InStock
Author: Stella Bullo
ISBN: 9781349468362

A Socio-Cognitive and Linguistic Perspective

Stella Bullo

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 12044546

Nakladnici Palgrave Macmillan, siječanj 2014

Placed within the context of reception studies, this book investigates how advertisements that rely...

Libristo kod: 12044546

135 b

55.70 €

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.