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Event Planning and Management

Principles, Planning and Practice

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Event Planning and Management Bernadette Albert
Libristo kod: 39129822
Nakladnici Kogan Page Ltd, prosinac 2022
Do you know how to conduct a risk assessment? How to build an events team? How do you measure the su... Cijeli opis
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Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences

Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.

Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.

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Informacije o knjizi

Puni naziv Event Planning and Management
Autor Bernadette Albert, Dan Lomax
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2022
Broj stranica 360
EAN 9781398607125
ISBN 1398607126
Libristo kod 39129822
Nakladnici Kogan Page Ltd
Težina 775
Dimenzije 170 x 240 x 29

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