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Event Planning and Management

Name: Event Planning and Management
Brand: Kogan Page Ltd
SKU: 39129821
Price: 52.45 EUR
Availability: InStock
Author: Bernadette Albert
ISBN: 9781398607101

Bernadette Albert

Dan Lomax

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 39129821

Nakladnici Kogan Page Ltd, prosinac 2022

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the su... Cijeli opis

Libristo kod: 39129821

127 b

52.45 €

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Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences

Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.

Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.