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Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Kapferer on Luxury Jean Noel Kapferer
Libristo kod: 03016744
Nakladnici Kogan Page Ltd, ožujak 2015
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle...
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Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

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Informacije o knjizi

Puni naziv Kapferer on Luxury
Autor Jean Noel Kapferer
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 240
EAN 9780749474362
ISBN 9780749474362
Libristo kod 03016744
Nakladnici Kogan Page Ltd
Težina 380
Dimenzije 233 x 157 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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