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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI Brian J Carroll
Libristo kod: 04011112
Nakladnici McGraw-Hill Education - Europe, lipanj 2006
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This boo... Cijeli opis
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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Informacije o knjizi

Puni naziv Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Autor Brian J Carroll
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2006
Broj stranica 224
EAN 9780071458979
ISBN 0071458972
Libristo kod 04011112
Nakladnici McGraw-Hill Education - Europe
Težina 496
Dimenzije 162 x 239 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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