Kontakt
Kako kupovati
Dostava
Savjetnik za kupnju
Engleski
174 b
Do 30 dana za povrat
Moglo bi vas zanimati i
/
Tvrdi uvez
42.76
€
/
Meki uvez
28.13
€
/
Tvrdi uvez
26.32
€
/
Meki uvez
19.36
€
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how use market research to make more strategic business decisions. A comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in the dynamic and rapidly changing business atmosphere. Based on real-world experience, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches for readers who don't have the time or resources to make the translation from mass markets, simple products, and stable technologies to their own rather different situation. Readers will gain the background context and questions needed to be asked before their research, as well as develop strategies for sorting through the enormous amount of specialized material on market research.
Informacije o knjizi
Engleski
Poklonite ovu knjigu još danas
To je jednostavno
1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimcaDobar dan! Ja sam Libroamiko, vaš književni savjetnik.
Kako vam mogu pomoći?