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Marketing Identities Through Language

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Marketing Identities Through Language Elizabeth Martin
Libristo kod: 04776651
Nakladnici Palgrave USA, studeni 2005
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing... Cijeli opis
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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Informacije o knjizi

Puni naziv Marketing Identities Through Language
Autor Elizabeth Martin
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2005
Broj stranica 286
EAN 9781403949844
ISBN 1403949840
Libristo kod 04776651
Nakladnici Palgrave USA
Težina 488
Dimenzije 163 x 222 x 21

Kategorija

Language qualifiers > Indo-European languages > Romance, Italic & Rhaeto-Romanic languages > French
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Language & Linguistics > Language: reference & general > Language: history & general works
Language & Linguistics > Linguistics > Sociolinguistics
Economics, Finance, Business & Management > Business & Management > International business
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