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Marketing Identities Through Language

English and Global Imagery in French Advertising

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Identities Through Language E. Martin
Libristo kod: 12045925
Nakladnici Palgrave Macmillan, siječanj 2006
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing... Cijeli opis
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

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Informacije o knjizi

Puni naziv Marketing Identities Through Language
Autor E. Martin
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2006
Broj stranica 286
EAN 9781349526000
Libristo kod 12045925
Nakladnici Palgrave Macmillan
Težina 386
Dimenzije 140 x 216 x 17

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Language & Linguistics > Language: reference & general > Language: history & general works
Language & Linguistics > Linguistics > Sociolinguistics
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