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Marketing Imagination

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing Imagination Theodore Levitt
Libristo kod: 04487700
Nakladnici Simon & Schuster, travanj 1986
Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, a... Cijeli opis
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Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". Now Theodore Levitt-- renowned as the Harvard Business School's "guru of marketing"-- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia", and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of "The Marketing Imagination" shows Levitt at his best-- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

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Informacije o knjizi

Puni naziv Marketing Imagination
Autor Theodore Levitt
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1986
Broj stranica 238
EAN 9780029190906
ISBN 0029190908
Libristo kod 04487700
Nakladnici Simon & Schuster
Težina 318
Dimenzije 153 x 228 x 17

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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