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Knjiga Marketing Myopia Theodore Levitt

Marketing Myopia

Theodore Levitt

Jezik

Engleski

Knjiga Meki uvez

Knjiga Marketing Myopia Theodore Levitt

Libristo kod: 04218676

Nakladnici Harvard Business Review Press, lipanj 2008

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of b...

Libristo kod: 04218676

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Bourgery: Atlas of Human Anatomy and Surgery Henri Sick

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20.25 €

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

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Informacije o knjizi

Puni naziv Marketing Myopia

Autor Theodore Levitt

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2008

Broj stranica 104

EAN 9781422126011

ISBN 1422126013

Libristo kod 04218676

Nakladnici Harvard Business Review Press

Težina 88

Dimenzije 164 x 108 x 10

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing

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