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Media U

Name: Media U
Brand: Columbia University Press
SKU: 18683195
Price: 160.12 EUR
Availability: InStock
Author: John Marx
ISBN: 9780231186360

John Marx

Mark Garrett Cooper

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 18683195

Nakladnici Columbia University Press, kolovoz 2018

Media U presents a provocative rethinking of the development of American higher education centered o... Cijeli opis

Libristo kod: 18683195

387 b

160.12 €

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Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.