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Media U

Name: Media U
Brand: Columbia University Press
SKU: 18683196
Price: 41.19 EUR
Availability: InStock
Author: John Marx
ISBN: 9780231186377

John Marx

Mark Garrett Cooper

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 18683196

Nakladnici Columbia University Press, kolovoz 2018

Media U presents a provocative rethinking of the development of American higher education centered o... Cijeli opis

Libristo kod: 18683196

100 b

41.19 €

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52.59 €

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.