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Knjiga Multicultural Perspectives in Customer Behaviour Maria G. Piacentini

Multicultural Perspectives in Customer Behaviour

Maria G. Piacentini

Jezik

Engleski

Knjiga Meki uvez

Knjiga Multicultural Perspectives in Customer Behaviour Maria G. Piacentini

Libristo kod: 06707629

Nakladnici Taylor & Francis Ltd, srpanj 2014

With globalisation taking centre stage in the business world and multiculturalism affecting markets... Cijeli opis

Libristo kod: 06707629

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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives.

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Informacije o knjizi

Puni naziv Multicultural Perspectives in Customer Behaviour

Autor Maria G. Piacentini, Charles C. Cui

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2014

Broj stranica 184

EAN 9781138008922

ISBN 9781138008922

Libristo kod 06707629

Nakladnici Taylor & Francis Ltd

Težina 340

Dimenzije 174 x 246 x 15

Kategorija

Medicine & Nursing > Clinical & internal medicine > Diseases & disorders > Infectious & contagious diseases

Medicine & Nursing > Clinical & internal medicine > Diseases & disorders > Immunology

Medicine & Nursing > Medical specialties, branches of medicine > Pathology > Medical microbiology & virology

Technology, Engineering, Agriculture > Biochemical engineering > Biotechnology

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