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Multicultural Perspectives in Customer Behaviour

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Multicultural Perspectives in Customer Behaviour Maria Piacentini
Libristo kod: 06707630
Nakladnici Taylor & Francis Ltd, lipanj 2012
With globalisation taking centre stage in the business world and multiculturalism affecting markets... Cijeli opis
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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

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Informacije o knjizi

Puni naziv Multicultural Perspectives in Customer Behaviour
Autor Maria Piacentini, Charles Cui
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2012
Broj stranica 171
EAN 9780415628907
ISBN 9780415628907
Libristo kod 06707630
Nakladnici Taylor & Francis Ltd
Težina 494
Dimenzije 180 x 253 x 19

Kategorija

Medicine & Nursing > Clinical & internal medicine > Diseases & disorders > Infectious & contagious diseases
Medicine & Nursing > Clinical & internal medicine > Diseases & disorders > Immunology
Medicine & Nursing > Medical specialties, branches of medicine > Pathology > Medical microbiology & virology
Technology, Engineering, Agriculture > Biochemical engineering > Biotechnology
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