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Optimal Bundling

Marketing Strategies for Improving Economic Performance

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Optimal Bundling Ralph Fürderer
Libristo kod: 01566811
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, siječanj 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present thei... Cijeli opis
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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.

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Informacije o knjizi

Puni naziv Optimal Bundling
Autor Ralph Fürderer, Andreas Herrmann, Georg Wübker
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1999
Broj stranica 299
EAN 9783540652472
ISBN 3540652477
Libristo kod 01566811
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 1360
Dimenzije 155 x 235 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Mathematics > Probability & statistics
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