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Optimal Bundling

Marketing Strategies for Improving Economic Performance

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Optimal Bundling Ralph Fuerderer
Libristo kod: 01653465
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, prosinac 2010
Scientific knowledge and practical advice are combined in this book. Leading scientists present thei... Cijeli opis
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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.

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Informacije o knjizi

Puni naziv Optimal Bundling
Autor Ralph Fuerderer, Andreas Herrmann, Georg Wuebker
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2010
Broj stranica 299
EAN 9783642084591
ISBN 3642084591
Libristo kod 01653465
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 480
Dimenzije 155 x 235 x 17

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Mathematics > Probability & statistics
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