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Packaging Design - Successful Product Branding From Concept to Shelf 2e

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Packaging Design - Successful Product Branding From Concept to Shelf 2e Marianne R Klimchuk
Libristo kod: 01212047
Nakladnici John Wiley & Sons Inc, siječanj 2013
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag... Cijeli opis
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61.00 €
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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

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Informacije o knjizi

Puni naziv Packaging Design - Successful Product Branding From Concept to Shelf 2e
Autor Marianne R Klimchuk
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 256
EAN 9781118027066
ISBN 111802706X
Libristo kod 01212047
Nakladnici John Wiley & Sons Inc
Težina 648
Dimenzije 203 x 228 x 14

Kategorija

The Arts > Industrial / commercial art & design > Graphic design
The Arts > Industrial / commercial art & design > Product design
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Technology, Engineering, Agriculture > Technology: general issues > Technical design
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