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Storytelling

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Storytelling Klaus Fog
Libristo kod: 04333780
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, lipanj 2010
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future wil... Cijeli opis
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As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

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Informacije o knjizi

Puni naziv Storytelling
Autor Klaus Fog
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2010
Broj stranica 254
EAN 9783540883487
ISBN 3540883487
Libristo kod 04333780
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 598
Dimenzije 181 x 237 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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