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Practical Guide to Ethics in Public Relations

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Practical Guide to Ethics in Public Relations Regina Luttrell
Libristo kod: 17584309
Nakladnici Rowman & Littlefield, veljača 2018
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice,... Cijeli opis
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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.

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Informacije o knjizi

Puni naziv Practical Guide to Ethics in Public Relations
Autor Regina Luttrell, Jamie Ward
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 254
EAN 9781442272743
ISBN 9781442272743
Libristo kod 17584309
Nakladnici Rowman & Littlefield
Težina 408
Dimenzije 153 x 227 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
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