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Priceless

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Priceless William Poundstone
Libristo kod: 04372080
Nakladnici Oneworld Publications, lipanj 2011
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explo... Cijeli opis
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In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

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Informacije o knjizi

Puni naziv Priceless
Autor William Poundstone
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 352
EAN 9781851688296
ISBN 1851688293
Libristo kod 04372080
Nakladnici Oneworld Publications
Težina 318
Dimenzije 185 x 193 x 27

Kategorija

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Social, group or collective psychology
Economics, Finance, Business & Management > Economics
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