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Strategic Design Thinking

Name: Strategic Design Thinking
Brand: Bloomsbury Publishing
SKU: 05189850
Price: 108.73 EUR
Availability: InStock
Author: Joseph H. Hancock II
ISBN: 9781628924701

Joseph H. Hancock II

Natalie W. Nixon

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 05189850

Nakladnici Bloomsbury Publishing, prosinac 2015

Who can design? For too long, that question has highlighted the supposed division between right-brai... Cijeli opis

Libristo kod: 05189850

264 b

108.73 €

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Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.