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Structured Creativity

Formulating an Innovation Strategy

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Structured Creativity Tim Sauber
Libristo kod: 02966756
Nakladnici Springer Palgrave Macmillan, studeni 2015
Innovation is crucial for competitive advantage and long-term success. Based on both theory and prac... Cijeli opis
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Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

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Informacije o knjizi

Puni naziv Structured Creativity
Autor Tim Sauber, Hugo Tschirky
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 227
EAN 9781349542802
ISBN 1349542806
Libristo kod 02966756
Nakladnici Springer Palgrave Macmillan
Težina 313
Dimenzije 141 x 217 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Business strategy
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