Provjerite status narudžbe
LIBRISTO
LIBROAMANTO
obvezno
Zaboravljena zaporka
Pridružite se zajednici ljubitelja knjige iz cijelog svijeta i ostvarite mnoštvo pogodnosti. Izradite besplatni račun
0
Besplatna dostava Overseas kurirskom službom iznad 69.99 €
DPD kurir 3.99 € DPD točka 3.49 € GLS Kurir 4.99 € GLS paketomat 3.99 € Hrvatska pošta 4.99 € Dostava Overseas 4.99 € Box Now 4.49 €
phone Kontakt phoneKako kupovati
Besplatna dostava putem Box Now paketomata i Overseas kurirske službe iznad 69,99 €.

Why Does The Pedlar Sing?

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Why Does The Pedlar Sing? Paul Feldwick
Libristo kod: 33525151
Nakladnici Troubador Publishing, veljača 2021
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and... Cijeli opis
? points 51 b Top Top
21.25 €
Vanjske zalihe Šaljemo za 3-5 dana

Do 30 dana za povrat

Kupci su kupili i

Anatomy of Humbug Paul Feldwick / Knjiga Tvrdi uvez
common.buy 19.13 €
Noise Daniel Kahneman / Knjiga Meki uvez
common.buy 26.93 €
How to be Strategic Fred Pelard / Knjiga Meki uvez
common.buy 17.20 €
Top
Famesick Lena Dunham / Knjiga Meki uvez
common.buy 15.38 €
Unleash Your Primal Brain Tim Ash / Knjiga Meki uvez
common.buy 17.81 €
Changing the World Is the Only Fit Work for a Grown Man Steve Harrison / Knjiga Meki uvez
common.buy 19.43 €
Can't Sell Won't Sell Steve Harrison / Knjiga Meki uvez
common.buy 17.41 €
Seducing the Subconscious - The Psychology of Emotional Influence in Advertising Robert Heath / Knjiga Tvrdi uvez
common.buy 35.03 €
Predatory Thinking Dave Trott / Knjiga Meki uvez
common.buy 13.96 €
Top
Contagious: Why Things Catch on Jonah Berger / Knjiga Meki uvez
common.buy 15.08 €
Top
Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e Adam Morgan / Knjiga Tvrdi uvez
common.buy 26.01 €
Democracy - The God That Failed Hans-Hermann Hoppe / Knjiga Meki uvez
common.buy 73.20 €
How To Write Better Copy Steve Harrison / Knjiga Meki uvez
common.buy 21.25 €
The Philosophy of Modern Song Bob Dylan / Knjiga Tvrdi uvez
common.buy 31.68 €
Placebo Effects Benedetti / Knjiga Tvrdi uvez
common.buy 123.12 €
Top
Good Strategy Bad Strategy Richard Rumelt / Knjiga Tvrdi uvez
common.buy 15.99 €
Top
The Artist's Way Julia Cameron / Knjiga Meki uvez
common.buy 19.03 €
Pripremamo
Protocols Andrew Huberman / Knjiga Tvrdi uvez
common.buy 27.53 €
One Plus One Equals Three Dave Trott / Knjiga Meki uvez
common.buy 10.82 €
Allegory of the Cave Plato / Knjiga Meki uvez
common.buy 8.09 €
Top
Salt, Fat, Acid, Heat Samin Nosrat / Knjiga Tvrdi uvez
common.buy 33.91 €
Insanely Simple Ken Segall / Knjiga Meki uvez
common.buy 12.85 €
Empire of the Summer Moon S. C. Gwynne / Knjiga Tvrdi uvez
common.buy 24.60 €
Top
Range David Epstein / Knjiga Tvrdi uvez
common.buy 21.36 €

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.


And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of ‘creativity’, it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today’s advertising is less liked and less effective than ever before.

But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we’ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again – and much more effective.

‘This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.’
Rory Sutherland, Vice Chairman, Ogilvy

Glumica & Poliglotkinja
EWA KASP za
Pusti video
Ewa Kasp
Libristo ima najveći izbor literature na stranim jezicima. Zato svoje knjige kupujem ovdje.

Informacije o knjizi

Puni naziv Why Does The Pedlar Sing?
Autor Paul Feldwick
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2021
Broj stranica 264
EAN 9781800462526
ISBN 1800462522
Libristo kod 33525151
Nakladnici Troubador Publishing
Težina 386
Dimenzije 233 x 156 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Poklonite ovu knjigu još danas
To je jednostavno
1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimca

Moglo bi vas zanimati i

Novo
Inside the Box David Epstein / Knjiga Tvrdi uvez
common.buy 22.67 €
Top
Six of Crows Leigh Bardugo / Knjiga Meki uvez
common.buy 9.10 €
Art of the Click Glenn Fisher / Knjiga Meki uvez
common.buy 20.95 €
Top
The Almanack of Naval Ravikant Eric Jorgenson / Knjiga Tvrdi uvez
common.buy 22.67 €
Long Island Compromise Taffy Brodesser-Akner / Knjiga Meki uvez
common.buy 13.76 €
Top
Antifragile Nassim Nicholas Taleb / Knjiga Meki uvez
common.buy 13.76 €
Top
Descartes' Error Antonio Damasio / Knjiga Meki uvez
common.buy 13.96 €
Top
Made to Stick Chip Heath / Knjiga Meki uvez
common.buy 10.12 €
Drifting Classroom: Perfect Edition, Vol. 3 Kazuo Umezz / Knjiga Tvrdi uvez
common.buy 26.82 €
Top
Subliminal Leonard Mlodinow / Knjiga Meki uvez
common.buy 13.76 €
Top
Thinkertoys Michael Michalko / Knjiga Meki uvez
common.buy 17.31 €
Breakthrough Thinking Thomas Vogel / E-knjiga Adobe ePub DRM
common.buy 39.89 €
Top
Short History of Nearly Everything Bill Bryson / Knjiga Meki uvez
common.buy 13.96 €
Top
Frieren: Beyond Journey's End, Vol. 2 Kanehito Yamada / Knjiga Meki uvez
common.buy 9.91 €
642 Things to Draw Chronicle Books / Kalendar/Rokovnik Rokovnik
common.buy 13.56 €
Top
HR Giger Andreas J. Hirsch / Knjiga Tvrdi uvez
common.buy 26.42 €
Top
Your Next Five Moves Patrick Bet-David / Knjiga Meki uvez
common.buy 11.84 €
Top
Hekate Courtney Weber / Knjiga Meki uvez
common.buy 13.56 €
Top
Death Stranding: The Official Novelisation - Volume 1 Nojima / Knjiga Meki uvez
common.buy 9.00 €
Jackie Morris Book of Classic Nursery Rhymes Jackie Morris / Knjiga Tvrdi uvez
common.buy 18.12 €
The Art of The Batman James Field / Knjiga Tvrdi uvez
common.buy 38.98 €
Top
Mickey Baker's Complete Course in Jazz Guitar Mickey Baker / Knjiga Knjiga
common.buy 10.22 €
Top
Harrow the Ninth Tamsyn Muir / Knjiga Meki uvez
common.buy 15.99 €
Top
Principles for Dealing with the Changing World Order Ray Dalio / Knjiga Tvrdi uvez
common.buy 23.28 €

Prijava

Prijavite se na svoj račun. Još nemate Libristo račun? Otvorite ga odmah!

 
obvezno
obvezno
Zaboravljena zaporka

Nemate račun? Ostvarite pogodnosti uz Libristo račun!

Sve ćete imati pod kontrolom uz Libristo račun.

Otvoriti Libristo račun
Književni savjetnik Libroamiko
Dobar dan, ja sam Libroamiko, mogu li vam pomoći?