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Badass - Making Users Awesome

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Badass - Making Users Awesome Kathy Sierra
Libristo kod: 09093357
Nakladnici O'Reilly Media, ožujak 2015
Imagine someone forced you to create a new bestselling product or service. "Or else", they said, and... Cijeli opis
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Imagine someone forced you to create a new bestselling product or service. "Or else", they said, and you believed them. You have no marketing budget, and this product or service must have sustainable success. This book starts you off with the right questions - What makes one product sell and another fail? What fuels the success of best-sellers? - and takes you down the path. With a combination of hard-working graphics and strong practicality, Kathy Sierra shows you how to make your users badass. Ideal for product developers, designers, UX folks, programmers, architects, product designers, marketing teams, and start-ups.

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Informacije o knjizi

Puni naziv Badass - Making Users Awesome
Autor Kathy Sierra
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 304
EAN 9781491919019
ISBN 1491919019
Libristo kod 09093357
Nakladnici O'Reilly Media
Težina 428
Dimenzije 153 x 230 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
The Arts > Industrial / commercial art & design > Product design
Computing & Information Technology > Computer programming / software engineering
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