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Brand Management

Name: Brand Management
Brand: Taylor & Francis Ltd
SKU: 25585147
Price: 65.5 EUR
Availability: InStock
Author: Heding
ISBN: 9780367172589

Heding

Tilde (Copenhagen Business School

Denmark)

Knudtzen

Charlotte F. (Copenhagen Business School

Denmark)

Bjerre

Mogens (Copenhagen Business School

Denmark)

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 25585147

Nakladnici Taylor & Francis Ltd, svibanj 2020

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking t... Cijeli opis

Libristo kod: 25585147

159 b

65.50 €

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Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a c

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Informacije o knjizi

Puni naziv Brand Management

Autor Heding, Tilde (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Bjerre, Mogens (Copenhagen Business School, Denmark)

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2020

Broj stranica 338

EAN 9780367172589

ISBN 0367172585

Libristo kod 25585147

Nakladnici Taylor & Francis Ltd

Težina 630

Dimenzije 244 x 174 x 23