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Brand Management

Co-creating Meaningful Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Brand Management Michael Beverland
Libristo kod: 44319730
Nakladnici SAGE Publications Ltd, travanj 2024
This popular textbook introduces students to contemporary brand management and innovation with a foc...
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64.21 €
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This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

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Informacije o knjizi

Puni naziv Brand Management
Autor Michael Beverland, Pinar Cankurtaran
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2024
Broj stranica 400
EAN 9781529616972
Libristo kod 44319730
Nakladnici SAGE Publications Ltd
Težina 860
Dimenzije 186 x 232

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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