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Customer Experience Manual, The

How to design, measure and improve customer experience in your business

Alan Pennington

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 10018159

Nakladnici PEARSON Education Limited, rujan 2016

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the p... Cijeli opis

Libristo kod: 10018159

44 b

18.30 €

Vanjske zalihe Šaljemo za 3-5 dana

30 dana za povrat kupljenih proizvoda

Kupci su kupili i

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service John Goodman

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Customer Data Platforms Christopher B. O'Hara

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Ten Principles Behind Great Customer Experiences, The Watkinson Matthew

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Universal Principles of Design William Lidwell

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Customer Relationship Management 50minutes

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Experience Economy, With a New Preface by the Authors B. Joseph Pine Ii

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The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists Shep Hyken

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Experience Design for Customer Service: How To Go From Mediocre To Great! Mark Stanley Pmp

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Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) Annette Franz

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The Customer Mindset: Thinking Like Your Customer To Create Remarkable Results Joe DeRosa

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Winning at Social Customer Care Dan Gingiss

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Getting the Most Out of Your Crm: 25 Tips to Increase Adoption, Maximize Value and Increase Profits from Your Customer Relationship Management System Ww Chee

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Customer Centricity Peter Fader

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What Your Customer Wants and Can't Tell You Melina Palmer

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Customer Rules Lee Cockerell

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The X in CX Sunny Bindra

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The Customer Experience Dictionary: Everything You Ever Wanted To Know About CX Ben Phillips

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How to Get to Know your Customer Katie Tucker

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Nudge Richard H. Thaler

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Think Human: The Customer Experience Revolution in the Digital Age Olivier Duha

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Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: - Why customer experience is so important in business - and how it applies to you - How to use customer experience tools in your business - step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of 'thinking differently' about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level.