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Designing for Growth

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Designing for Growth Jeanne Liedtka
Libristo kod: 04365275
Nakladnici Columbia University Press, lipanj 2011
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thi... Cijeli opis
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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Informacije o knjizi

Puni naziv Designing for Growth
Autor Jeanne Liedtka
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2011
Broj stranica 248
EAN 9780231158381
ISBN 0231158386
Libristo kod 04365275
Nakladnici Columbia University Press
Težina 730
Dimenzije 183 x 223 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business innovation
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
The Arts > Industrial / commercial art & design
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