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Revenue Management

Jezik NjemačkiNjemački
Knjiga Meki uvez
Knjiga Revenue Management Robert Klein
Libristo kod: 01567771
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, kolovoz 2008
Dieses deutschsprachige Lehrbuch zum Thema Revenue Management richtet sich gleichermaßen an Studente... Cijeli opis
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Dieses deutschsprachige Lehrbuch zum Thema Revenue Management richtet sich gleichermaßen an Studenten der Betriebswirtschaftslehre mit quantitativer Ausrichtung, Wirtschaftsinformatiker sowie Wirtschaftsingenieure. Es erläutert die wesentlichen Grundkonzepte des Revenue Managements und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazitätssteuerung, Überbuchungssteuerung sowie Dynamic Pricing. Dabei werden jeweils die grundlegenden mathematischen Modelle und Methoden vorgestellt und anhand zahlreicher Rechenbeispiele verdeutlicht. Übungsaufgaben ermöglichen die Kontrolle des Erlernten. Das Buch ist auch zum Selbststudium geeignet.

Informacije o knjizi

Puni naziv Revenue Management
Autor Robert Klein, Claudius Steinhardt
Jezik Njemački
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 251
EAN 9783540688433
ISBN 3540688439
Libristo kod 01567771
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 381
Dimenzije 155 x 235 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Operational research
Computing & Information Technology > Business applications
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