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Revenue Management

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Revenue Management I. Yeoman
Libristo kod: 04552894
Nakladnici PALGRAVE MACMILLAN, prosinac 2010
In times of economic down turn you need to know how much your customers will pay for a product and a... Cijeli opis
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In times of economic down turn you need to know how much your customers will pay for a product and appropriate strategies - this is not about offering the lowest price in order to fill capacity. It's about knowing your markey segment, how much they will pay, when they will purchase and what distribution they will use. Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries

Informacije o knjizi

Puni naziv Revenue Management
Autor I. Yeoman, U. McMahon-Beattie
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2010
Broj stranica 273
EAN 9780230241411
ISBN 0230241417
Libristo kod 04552894
Nakladnici PALGRAVE MACMILLAN
Težina 506
Dimenzije 139 x 224 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Budgeting & financial management
Economics, Finance, Business & Management > Finance & accounting > Accounting > Management accounting & bookkeeping
Economics, Finance, Business & Management > Finance & accounting > Finance > Corporate finance
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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