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Selling The Invisible

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Selling The Invisible Harry Beckwith
Libristo kod: 04459201
Nakladnici Little, Brown Book Group, ožujak 2012
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of ser... Cijeli opis
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

Informacije o knjizi

Puni naziv Selling The Invisible
Autor Harry Beckwith
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 256
EAN 9780446672313
ISBN 0446672319
Libristo kod 04459201
Nakladnici Little, Brown Book Group
Težina 194
Dimenzije 126 x 190 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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