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All Marketers are Liars

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga All Marketers are Liars Seth Godin
Libristo kod: 02399432
Nakladnici Penguin Publishing Group, ožujak 2012
The new rule of marketing is that it doesn't matter if something is actually better or faster or mor... Cijeli opis
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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

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Informacije o knjizi

Puni naziv All Marketers are Liars
Autor Seth Godin
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 240
EAN 9781591845331
ISBN 1591845335
Libristo kod 02399432
Nakladnici Penguin Publishing Group
Težina 152
Dimenzije 177 x 127 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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